Effective coaching is about sending and receiving messages. Notice I said sending and receiving. It is a two way process. Effective messages are clear, on point and brief. The message should be conveyed with appropriate emotion and content that elicits the desired action or response. Words create images and images create action so select the words carefully to communicate the message you desire. Don’t forget body language and tone of voice, they often speak louder than any words. If the message is in writing select the words even more carefully, make it more brief and exact than a verbal message. Ultimately the effect of the message is based on what the receiver of the message hears and sees not what you say or do. Sometimes it is not what you say as much as how you say it that counts.